In recent years, the craft brewing industry in western North Carolina has
seen a dramatic jump in the growth of new brewery businesses and products.
With such prevalent development and competition, brewery business owners
should be aware of their trademark rights when it comes to the craft beer
industry and their brand. In the September issue of
Capital At Play, registered patent attorney
William Heedy expands upon the use of trademarks in the craft beer industry and how
implementing this process in a timely manner benefits your business.
Trademarks are used to identify a company name, product or service once
it is used in commerce. Beginning the trademark registration process in
advance of this provides many benefits and protections to the brand, especially
when considering nationwide distribution. When starting a brewery business,
owners should absolutely consider conducting a trademark clearance search.
This will help eliminate any potential conflicts that may arise if the
considered trademark is the same or similar to one already in existence.
Conducting this step at the outset can save time and money at the beginning
phases of a business, rather than risking changing a trade name at varying
stages of development. Beyond the brand itself, there are individual trademarks
for each brew produced. Due to the volume of brews in the ever-growing
craft beer industry, there is often a concern as to the availability of
these new trademarks.
Read the full
Capital at Play article for more details on trademarks and their place in the craft beer industry.